Monday, February 27, 2017


 Idents are a media tool that is used to classify and distinguish channels from other channels. Their main purpose is to associate memories and collective thoughts with their media.


"Hey do you remember the Garfield episodes that aired on [CHANNEL NAME] ?"
"Yeah! The one with the flying logo that says DIC ?"

This is the idents purpose in action.

For those of you that don't exactly understand or grasp this very autistic-lly profound concept(in a good way) let me give you some examples.
A personal story about ВИD.
When I was 6 years old I was watching the Russian News on television not knowing that they were broadcasting commericals that night, it turns out that ВИD stuck with me for so long that was it's intended purpose.
This is the video

If you do have kids, keep them away from television, as these idents will stuck with them for their life, it's their intended purpose to get more subscribers to their channels.

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